Official ASSET Resources for your Use
Brand Assets
Functional Design
The design emphasis of The Puget Sound Photo Booth Co. focuses on minimalistic, simple elegance. Upscale, modern simplicity is the ultimate sophistication and will deliver the most impact for visitors to our website.
Design Preciseness
The preciseness of PSPBC’s branding standards and website design reflects the outcome and goals of our core service – to deliver outstanding, consistent photos, experiences, and results.
Brand Guidelines
Below are the official logos and colors for using our assets in your marketing materials.
A few things to keep in mind when using our assets.
01. Logos
The logo is the most recognizable asset of The Puget Sound Photo Booth Co. brand.
Logo Explanation
All of these files are in PNG format, with transparent backgrounds.
You can download the logos in a vector format below.
The Puget Sound Photo Booth Co. – Standard Logo For Light Backgrounds – SVG
The Standard Logo should be used on all light backgrounds.
The Puget Sound Photo Booth Co. – Alternate Logo For Dark Backgrounds – SVG
The Alternate Logo should be used on all darker backgrounds.
Minimum Clear Space
A minimum clear space must always be observed to maintain the logo’s integrity. This clear space protects the logo from distracting visual elements, such as other logos, text, and illustrations.
The minimum clear space should equal half the height of the logo. For instance, if the logo is displayed at 100 pixels in height, the clear space on all sides – top, bottom, and sides – should be at least 50 pixels.
Scale & Proportion
Please use the .svg file to ensure the logo scales appropriately for small sizes and various screens. To resize the logo correctly in most applications, hold the “Shift” key to maintain its proportions.
The minimum digital size for the logo is 200 pixels in width.
Partnerships
When aligning The Puget Sound Photo Booth Co. logo with a partner logo, the minimum clear space must be maintained.
Partner logos should never exceed the height of The Puget Sound Photo Booth Co. logo.
Guidance
The logo must not be modified without the express written consent of The Puget Sound Photo Booth Co.
Do not stretch, distort, or manipulate the logo in any way.
Do not apply gradients to the logo.
Do not substitute the wordmark or sub-wordmark with a different font.
Do not alter the wordmark or sub-wordmark’s color scheme.
Placement
To ensure consistent logo placement in marketing and social media materials, the available options are limited to Top Left, Top Center, Bottom Left, Bottom Center, and Centered.
02. Colors
The color palette for The Puget Sound Photo Booth Co. is limited yet remains consistent for strong recognition and memorability of the brand.
PSPBC Gold (#E9A825) has been our primary color since our brand’s original inception. We feel that PSPBC Gold matches the widely associated positive meanings gold often symbolizes: luxury, success, achievement, triumph, and prestige.
#E9A825
#000000
#333333
#F5F5F5
#FFFFFF
03. Fonts
The Puget Sound Photo Booth Co. uses two fonts externally and one font internally. Consistent use of the fonts according to the required use across all mediums is paramount for the brand.
Headlines & Titles
Bodoni Moda
Bodoni Moda is the serif typeface used for impactful headlines and titles.
Subheadlines
Montserrat
Montserrat, 1.777 rem, all caps letter case, 1.4 line height, is a sans-serif typeface used for subheadlines.
Body Text
Montserrat
Montserrat is the typeface most frequently used for body copy in all external communication. For example: the website, business cards, white papers, flyers, posters, banners, and all other marketing collateral.
Internal Text
Open Sans
Open Sans is used for all non-promotional and internal communication. For example, emails, office documents, invoices, proposals, and presentations.
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